Big 3 Company Tango:
Site Security, Web Maintenance, and SEO
The internet is infamous for identity theft, fraud, and spam. To be included in the mischievous trio are cyber attacks for vulnerable websites lacking site security, poor maintenance, and lacking SEO efforts.
Google is a leading search engine always updating its algorithm. For example, Google’s latest update Penguin was implemented to diminish spam sites and content. The formula for business success used to solely be based on staff, service/inventory, and execution, but the internet has added SEO strategies, site security, and web maintenance to that formula.
Search engine optimization, web maintenance, and site security are necessary for any small businesses that want to:
Maintain Web Site Health
Ways to Enhance Online SEO Visibility.
For any SEO campaign, a business will need time: time to research their keywords, competitors, and lay out a strategy. Once the research has been completed, next is to implement the strategy onto the site. Every web page should be optimized in accordance with Google’s SEO Guidelines to achieve all the requirements for increased keyword rankings and user friendliness.
The basic elements of research should then be deployed in continued content creation if in the form of a blog, a resources page, or press releases. This engages users to indulge in the content while signaling to Google that your site is always staying fresh.
Building Small Business SEO Visibility
Search engine optimization is necessary for small businesses looking to dominate their local markets. More and more consumers are utilizing search engines before making purchase decisions. Local SEO strategies are perfect practices to ensure a business appears on a given search engine results page.
As a website begins to rank and establish themselves as a professional resource, a website’s domain authority increases. These high authority domains are ranked on a 1-100 scale, with 100 being the highest. These rankings reflect a business’s reputation in Google’s perspective and a high ranking will positively impact a site’s SEO. These domain authorities are useful for determining credible backlinks to a website.
Maintenance! Maintenance! More Maintenance!
Maintaining the health of your website is required. Your web maintenance is one of the key ranking signals on Google. Sites that are not up-kept will in fact be negatively noticed search engines and will result in loss of keyword rankings. Always check your website for the following:
Broken Links: Check the website for internal and outgoing links on any page. This can be an easy fix, if the user knows where to look. Broken links can indicate laziness and a sign that a site is not well maintained.
Duplicate Content: Google will punish websites for plagiarism and unoriginal content. Web pages from a site containing duplicate content have no usefulness for users; and therefore receive negative recognition from Google.
Page Title Lengths: Similar to the story of the Three little Pigs, some page titles are too short, while others are too long. Getting the length of the page title just right while conveying a relatable description requires skill, but your efforts will reap a positive boost from Google.
Web maintenance – Site Security
Websites overlooking the requirement of web maintenance and site security are vulnerable to cyber attacks. SEO specialists are perfect alternatives to assist web maintenance and adjusting a business’s website to the latest Google updates through SEO plans and strategies. Also, the threats from lack of site security can be doomsday scenario for any online business.
Imagine what if an E-commerce site is the target of a cyber attack. The risk of having personal and payment information stolen can be a nightmare for a business’s reputation.
SEO Business solutions understands the risks of managing a business online; We specialize in web maintenance packages, SEO strategies, and site security. We’re the all-in-one digital company to launch, maintain, market and secure your online presence. Contact us today to find out more about how SEO busines solutions can help you keep your website safe, secure, and up-to-date.
Keep Your Website and Business Secure with these Expert Tips
Making sure your website is updated and running properly is essitenial to your success on the web. Your website represents you when you’re not around so there’s no room for error. Use our guide to get started.